Hi, I’m Mack!

Woman holding a small white dog, both smiling, in front of a brick wall with greenery.

I started Hodge House because I believe in the magic of small businesses. There's something deeply personal about a shop that someone has built from the ground up, the late nights, the passion, the community it creates. That's a story worth shouting about. Some kids wanted to be doctors, lawyers, or astronauts, I wanted to be a storyteller. And I decided to make that into a career. I've worn many hats along the way, working across many different industries and audiences, from major Fortune 500 companies to ambitious startups and I've seen what happens when the right strategy meets the right story. It's powerful. And I wanted to bring that power to the people who need it most: the small businesses of North West London and beyond.

A smiling woman with blonde hair wearing a colorful fuzzy jacket crouches on outdoor steps, holding a small white dog with a black harness.

A little about me

I'm based in Hampstead and deeply proud of this community. I love discovering the brilliant independent businesses tucked into every corner of the neighbourhood, and I love helping them thrive. Outside of work, you'll usually find me thrifting at charity shops, obsessing over a good Iced Matcha Latte (always iced… even when it's cold), walking on the Heath with the Hodge House mascot Pickles ,the best crusty eyed tiny white dog around, or thinking about how to tell the next great brand story.

Social media isn't just a marketing tool to me. It's a way to connect people to the things they love.
And that, at its heart, is what I'm here to do. I don't do copy-paste strategies. I don't believe in a one-size-fits-all approach, because your business isn't one-size-fits-all. Your social media presence should feel like you — your values, your personality, your voice. When we work together, I take the time to really understand what you do, why you do it, and who you're talking to. Then we build something together that feels authentic, because it is.